Site analysis

Before you sign the lease, look at the data.

Verno checks every candidate location against the KBV physician directory, local competition, and accessibility. You receive a ranking of your candidates in five business days.

Anonymised sample analysis: location scoring per district in a major German city. Each yellow dot is a drill-in candidate.
Anonymised sample analysis: location scoring per district in a major German city. Each yellow dot is a drill-in candidate.

The site decision gets made once. It commits five years of lease and gets decided on a viewing and a broker’s spreadsheet.

Nobody knows which ENT practices are actually in the catchment. Google says 75. Nobody checks the real number.

When the branch underperforms, nobody can separate the wrong location from the wrong execution.

What the usual process cannot see

43%

of a raw Google list of ENT practices was wrong. 75 candidates became 43 verified practices.

14%

of the real referral network was invisible to Google. Six practices no keyword found.

0

of 43 practices had the planned branch as their nearest hearing-aid retailer. A launch means displacement, not capture.

How it works

1

You send us your candidate addresses.

Three to fifteen locations.

2

Verno checks each location in six layers.

Referral practices, competition, catchment, accessibility.

3

You receive a ranking with a recommendation.

Five business days, by email.

Step 1

Understand the business

What drives demand in your industry?

Step 2

Map the whole city

Real OSM boundary, every relevant location.

Step 3

KBV cross-reference

Every ENT practice verified against arztsuche.116117.de.

Step 4

Score the candidates

Distance, demand, verification. One score.

Step 5

Recommend streets

Specific streets, not vague districts.

ENT practicesKBV directoryHospital network

The five steps stay the same. Step 3 and the data sources adapt to your industry.

What you receive

  • Interactive map with a score per district
  • Priority list with rationale and a starting coordinate
  • One-page explanation of the methodology
  • Raw data with a source citation per entry
  • Every delivered dataset ships with a manifest recording source, timestamp, and checksum.
Map close-up: every zone carries auditable numbers.

Excerpt from the priority list

District 01

Priority 1 · Structural gap score 1.00

0 ENT practices, nearest competitor 0.7 km, 47 demand POIs nearby.

Operator note: scout the drill-in candidate scoring 1.00 first.

District 02

Priority 2 · Structural gap score 0.89

2 ENT practices, nearest competitor 0.8 km, 89 demand POIs nearby.

Operator note: dense surroundings, but two competitors already present.

Two entries from a real priority list. Anonymised, unchanged in structure.

Of 43 verified ENT practices in the catchment, zero had the planned branch as their nearest hearing-aid retailer. That finding changed the launch playbook.

From a site analysis for a German hearing-aid chain (anonymised)

Price and next step

From 1,500 EUR per metropolitan area.

Multi-city engagements and framework agreements on request. Stripe invoice, no subscription.

Request an analysis

Step 1 of 4

Free quick analysis

Enter a city and industry. We deliver an initial assessment in two minutes.

Verno Intel · Coming soon

Query location data yourself

Self-serve location data for your team. Query cities and categories yourself, results as CSV. We will notify you at launch.